Mixed-Use Retail & Leisure Analytics

Retail Advantage

Targeted retail analytics offer an excellent way of exploring and further understanding your business trends and potential. The leading data analytics and management platform offers retail destinations, outlets, highstreets and retail brands the ability to see trends in their data to make fast and decisive improvements based on genuine strategic analysis.



Having the most complete picture of how your retail and leisure destinations are performing enables you to adapt far more quickly in this increasingly digital and fast-evolving, modern landscape.

To stay ahead in any business you have to be aware of changes to your situation, no matter how subtle. Retail Advantage provides you with fast access to complete dashboard overviews of each area of your business performance. Such a comprehensive view gives you instant understanding of your retail business trajectory at a glance to assist in making informed strategic decisions


Retail Advantage gives you tools to achieve better ROI from your data

Intelligent tools unlock data to help you work more effectively - managing retail and leisure destinations and developing complex strategies to improve asset value. Giving the right level of versatility in analysis, from summaries that can be understood at a glance to data views that can be manipulated and explored to dig even deeper.

Retail Advantage is designed to provide these insights where you need them, using the latest technology to deliver tools across multiple platforms from desktop to laptop/notebook and native apps for mobile devices.


The key is getting a good return on investment, and data collection with a true purpose.


Retail Advantage makes sense of your data with tailored reports and data visualisations powered by real-time analytics. Collecting and verifying data from site and numerous other systems, locations and feeds.

  • Sales
  • Transactions
  • Brand and Tenant Data
  • Surveys
  • Staff Commentary
  • Traffic data, Parking and Footfall
  • Customer Engagement
  • Events
  • Energy & Sustainability Metrics
  • External Feeds like Weather data
  • Internally Developed Applications


Retail Advantage provides the best view on your data relevant to each business role

  • Store / Retail Manager
  • Centre Manager
  • Marketing Manager
  • Asset Manager
  • Investor / Client
  • 3rd Paries

Access to real-time analytics at the right time and in the right format for different users is invaluable. It is not about the quantity of data, but about capturing information that previously was difficult to measure accurately and being able to access that in real-time, at a much finer granularity, and layering it to correlate different performance metrics. We take a people-centric approach to ensure tools cater to the needs of individual users, tasks and roles. From corporate-level analysis covering multiple retail sites, units or geographies, to day-to-day operational reporting.



Disruptive and uncertain times need to be addressed through robust working

Communication through technology makes a retail or leisure environment more like a community. As the future of retail unfolds and we continue to shape the spaces we live in, trade, network and play, it will become increasingly more important to collaborate. Data must drive this and inform us as we innovate and experiment.

There has rightly been a huge push to deliver a connected customer experience. Retail Advantage, expands this concept, communicating and sharing live information to create connected stores that support retail efforts. The purpose is to help create a community where retail brands, asset managers, shopping centres and outlet teams can work together. Connected staff working to achieve best performance, fuelled by up-to-date information.


Retail Advantage has been really useful over the lockdown period, but for me, and my team strategically, we can look at trends, we’re able to monitor like for like, and we can see how various categories are growing. It also supports our leasing work. For example, we had a great brand onsite last week, and we were able to talk to them about the athleisure category and how that was growing month on month and how it compared to mixed fashion or menswear or ladieswear in confinement.

Sue Shepherd, General Manager – London Designer Outlet